With daily screen time on the rise, blue light exposure is climbing too. As a leader in blue light management solutions, Eyesafe offers the latest research and guidance on how blue light impacts our wellbeing. Now officially recognized in California, Blue Light Awareness Day presents a powerful opportunity for Eyesafe to strengthen its thought leadership and raise awareness among screen users.

I developed the campaign voice, content, and social and ad strategy for this initiative. After researching the target audience and identifying Eyesafe’s unique differentiators, I crafted a set of key messages designed to resonate across platforms.

The results? A 20% increase in followers and a 35% boost in engagement.