With daily screen time on the rise, blue light exposure is climbing too. As a leader in blue light management solutions, Eyesafe offers the latest research and guidance on how blue light impacts our wellbeing, as well as screen protectors for your most-used devices that not only prevent scratching, but also lower blue light emissions.

I developed the campaign voice, content, as well as the social and ad strategy to align with the company initiative to attract both a B2B and B2C audience. Key responsibilities included developing social media and ad strategy, identifying Eyesafe’s unique differentiators, researching and connecting with influencers in the medical and technology space, and sharing results with stakeholders.