With daily screen time on the rise, blue light exposure is climbing too. As a leader in blue light management solutions, Eyesafe offers the latest research and guidance on how blue light impacts our wellbeing. Now officially recognized in California, Blue Light Awareness Day presents a powerful opportunity for Eyesafe to strengthen its thought leadership and raise awareness among screen users.

Snowday Studio developed the campaign voice, content, and social strategy for this initiative. After researching the target audience and identifying Eyesafe’s unique differentiators, we crafted a set of key messages designed to resonate across social platforms.

The results? A 20% increase in followers and a 35% boost in engagement.