Hi, I’m Julia

A Brand & Content Strategist that isn’t afraid to bundle up and brave the brainstorm.

Let it grow.

And by it, I mean your brand (if that wasn’t obvious).

Now that the snow pun’s out of the way, let’s talk solutions.

Great marketing is all about connection. Between you and your creative partner, and between your brand and your audience. But when you’re buried in the day-to-day, those connections can get lost. Running a business often feels like a snowstorm: chaotic, disorienting, hard to see clearly. It’s tough to pause, get your bearings, and figure out how to make your brand shine.

That’s where Snowday comes in.

Think of me as the steady hand you reach for in the middle of the whiteout. I start by listening (like, actually listening) to your goals, your vision, and what makes your audience tick. Then I blend sharp strategy with a fresh creative eye to craft marketing and content that feels true to you and fun for them.

Great marketing isn’t one-size-fits-all. It’s a snowball of ideas, collaboration, and clarity. Let’s start rolling.

Things I’m Obsessed With

Social Media

  • Social strategy development

  • Social media audit

  • Campaign development

  • Community engagement + growth

  • Scheduling + platform tools

  • Influencer/UGC strategy

  • Content creation

Content Strategy + Development

  • Brand voice + messaging development

  • Content calendar creation

  • Campaign ideation + creative direction

  • Caption writing + visual planning

  • Reels and short-form video scripting

Digital Strategy

  • Ad creative direction + copywriting

  • Boosted post strategy

Creative + Branding

  • Visual storytelling + moodboarding

  • Social video and photography capturing

  • Basic photography

  • Light design

  • Creative direction & styling for photo/video shoots

  • Brand positioning + audience alignment