Budweiser
Concept, Copy
Budweiser wants to reach a younger crowd of beer drinkers. I know that young people like getting active, hanging out with friends, and doing good for the planet. Since Budweiser is made using wind energy, I found the opportunity to incorporate all three of those factors. Cheers!
Spec work
Out of Home
We’ll start by displaying ads near bike shops and outfitter stores to remind bike enthusiasts that Budweiser is a worthy post-ride beer to share with friends. We’ll use the tagline “Bike With a Bud” to keep the message friendly and memorable.


Influencer Package
We’ll provide influencers with a branded helmet and cooler backpack to remind riders that Budweiser is the perfect bike ride buddy.

Commercial Video Script
To stick with the notion that Budweiser is an environmentally friendly option among beverages, we’ll air a 30-second commercial clarifying what this beer is really all about.