Du Nord Social Spirits

Social media strategy & support

October - December 2026

Opportunity

Q4 is an important season for Du Nord, with opportunities to build awareness around seasonal products like Pronounced Apple and Café Frieda, highlight the people and stories behind the brand, and show up consistently around the real moments already happening throughout the season.

The goal of this partnership is to create a practical system for identifying the stories worth sharing, capturing the content needed to tell them, and turning those moments into consistent, engaging social content without adding more to the Du Nord team's plate.

Snowday Studio will serve as a strategic and creative social partner throughout Q4, planning campaigns and content, providing clear direction for capturing assets in the field, and turning those assets into finished social content.

Proposed Approach

Based on our conversation, Q4 content may center around opportunities such as:

  • Seasonal product storytelling around Pronounced Apple and Café Frieda

  • The story behind Café Frieda, including Frieda and her connection to Du Nord

  • Brunch & cocktail occasions that align with Du Nord's customers and restaurant presence

  • Du Nord in the wild, using account visits, road trips, tastings and other real-world moments as opportunities to capture authentic brand content

  • Cocktail inspiration & education, including recipes and simple how-to content

  • Community & brand storytelling that keeps customers connected to the people and mission behind Du Nord

Project Estimate

Option 1 - Q4 Social Strategy & Execution

$1000/month | 3-month engagement

STRATEGY & PLANNING

  • Q4 social/content strategy

  • Monthly content planning

  • Campaign and seasonal planning

  • Ongoing identification of timely content opportunities

CREATIVE DIRECTION & CONTENT DEVELOPMENT

  • Creative concepts and direction

  • Light social-first content creation as appropriate, such as simple product photography, lifestyle imagery or cocktail recipe content that can be produced independently by Snowday Studio

  • Simple shot lists/content prompts for Du Nord to use during account visits, tastings, travel and other brand moments

  • Repurposing of existing Du Nord photography and brand assets

  • Editing supplied photo/video into social-first content

  • Short-form video/Reel editing

  • Light social graphics as needed

SOCIAL EXECUTION

  • Approximately 4-8 Instagram feed posts/Reels per month

  • Caption/copywriting

  • Scheduling and publishing

  • Ongoing Instagram story support to amplify timely brand activity, including tastings, events, account visits, behind-the-scenes moments and partner content, as appropriate

  • Reposting relevant partner/customer content to Stories

  • Facebook cross-posting where appropriate

  • Monthly performance check-in and recommendations

3 month investment: $3,000

Option 2 — Q4 Social Strategy + Execution + Content Capture

$1,250/month | 3-month engagement

INCLUDES EVERYTHING IN OPTION 1, PLUS:

  • One on-location social content session per month

  • Up to 2 hours of capture per session

  • Social-first photo + video capture

  • Editing and integration of captured assets into the monthly content plan

Sessions could take place during restaurant/account visits, tastings, cocktail-making, events or other existing Du Nord activities to create content without requiring a separate full-scale production.

3-month investment: $3,750

À La Carte Content Capture

If Option 1 is selected, on-location content sessions can be added as needed throughout the engagement.

Up to 2-hour social content session: $300

Includes social-first photo/video capture for use in planned Du Nord content.

Paid advertising, influencer management, dedicated commercial photography, event planning, email marketing and larger-scale content productions are not included in the above scope and can be quoted separately as needed.

How We'll Work Together

Du Nord will keep Snowday Studio informed of relevant products, tastings, account visits, events, travel and other business activity.

Snowday Studio will use those priorities to develop a monthly content calendar, including planned topics, creative direction, and copy. The calendar will be shared with Du Nord for review and approval prior to publishing. More timely Story content, such as tastings, account visits, events and partner reposts, may be developed and published throughout the month based on real-time brand activity and Du Nord's provided compliance guidance.

Throughout the month, Snowday Studio will identify additional timely content opportunities and either:

  1. Provide simple capture direction for the Du Nord team to follow, or

  2. Capture content onsite when content-production support is included or added.

Snowday Studio will turn those assets, along with approved existing visuals from Du Nord’s content library, into finished social content and manage scheduling and publishing.

Client Responsibilities

Du Nord will provide:

  • Access to existing brand assets and social accounts

  • Relevant business updates, dates and priorities

  • To keep the process efficient, content will be reviewed and approved in batches whenever possible, with Du Nord providing consolidated feedback within 5 business days of receiving content for review. Delayed approvals may impact the publishing schedule.

  • Raw photo/video capture based on provided creative direction when needed and when Snowday Studio is not onsite

  • Applicable alcohol-industry marketing/compliance requirements and final approval where necessary

Snowday Studio does not provide legal or regulatory advice. Du Nord is responsible for final approval of regulated marketing content, retailer references, promotions and claims.