Match 2.0

Field Nation

When there’s too much work and not enough workers, companies face a labor crunch. Projects come and go, so full-time staff isn’t always the answer but when the work needs to get done, a reliable and experienced workforce is non-negotiable. That’s where Field Nation comes in.

As the #1 labor marketplace for IT field service, Field Nation wanted to get the word out about their newly improved Provider Match Experience: a product update designed to help IT companies connect with vetted, certified, and dependable independent contractors.

Enter Snowday Studio. We were brought on to create a social campaign and digital ad campaign that would spark interest in Match 2.0 among both IT companies and technicians. After digging into the core pain points of each group, we honed in on a refreshed brand voice that broke down the walls between software and human. The campaign informed, entertained, and most importantly, put a face to the technology.

The result? More website traffic. More engagement. And a smooth, successful rollout embraced by both sides of the marketplace.