Match 2.0

Field Nation

When there’s too much work and not enough workers, companies face a labor crunch. Projects come and go, so full-time staff isn’t always the answer but when the work needs to get done, a reliable and experienced workforce is non-negotiable. That’s where Field Nation comes in.

As the #1 labor marketplace for IT field service, Field Nation wanted to get the word out about their newly improved Provider Match Experience: a product update designed to help IT companies connect with vetted, certified, and dependable independent contractors.

I was responsible for developing a social and digital ad campaign that would spark interest in Match 2.0 among both IT companies and technicians. After digging into the core pain points of each group, I honed in on a refreshed brand voice that broke down the walls between software and human. The campaign informed, entertained, and most importantly, put a face to the technology.

The campaign resulted in more website traffic, increased social engagement, and a smooth, successful rollout embraced by both sides of the marketplace.