The Roastery MPLS + Snowday Studio

Email & social content support proposal

Hi, I’m Julia! Your creative partner at Snowday Studio.

I believe every brand has a unique story and I love bringing those stories to life. I’m excited about the opportunity to support The Roastery Mpls and help share the craft, care, and character behind your specialty coffee.

Over the past several years, I’ve helped small businesses build effective, brand-focused content strategies rooted in who they are and who they serve. I’d love to do the same for The Roastery and leverage my skillset to craft thoughtful, brand-aligned content that connects with your audience and supports your goals.

Let’s get started!

Project Overview

A flexible, start-small approach designed to:

  • Reactivate The Roastery’s ~1,200-person email list

  • Build consistent, brand-focused social content

  • Highlight the craft, story, and personality behind the beans

  • Drive online shop sales with organic social content and email touchpoints

Focus Areas

  • Storytelling focused on local roots

  • Craft + process: roasting (behind-the-bean), sourcing, flavor notes, and coffee expertise

  • Seasonal pushes (holidays, gifting, limited releases)

  • Evergreen product shots for ongoing reuse

  • Brand storytelling: company values, process, team, and owner updates

  • New releases, promos, gifting

  • Strong visuals that reflect the refreshed brand identity

Email Marketing

Deliverables:

  • 2 emails per month

  • Light strategy crafted around recurring monthly themes and a balance of educational/value-driven + promotional messaging

  • Copywriting and simple branded template using existing or created visuals

  • Monthly review of drafted emails by client before scheduling for send

  • Basic performance tracking (open rate, clicks)

Estimated Monthly Fee: $300

Social Content Options

Option A: Content Creation Only

  • 4-5 posts per month created and handed over to client. Includes a mix of photo, reels/TikTok-style videos, and simple graphics

  • Captions and editing

  • Monthly review of content calendar (delivered at least 1 week before the 1st of month)

  • Visual content provided by client and/or created at my home studio

  • Client continues to handle posting

Estimated monthly fee: $450-$500

Option B: Light Social Media Management

Includes everything in Option A, plus:

  • Scheduling + publishing posts

  • Light community engagement (responding to comments)

  • Monthly recap of content performance via email + opportunity to meet about updates and optimization plans

Estimated monthly fee: $600-$650

Add-on: Strategy Development & Content Capture

  • On-site content capture (one-time, monthly, or quarterly)

  • Client-approved strategy and shot list created before the on-site photoshoot

  • Styled product photography + moodboard for reference

  • Edited, ready-to-use assets delivered in a drive folder

  • Light recipe + mobile video content capture

Monthly or one-time session (approximately 1 hour): $175/session

Quarterly session (approximately 2 hours): $350/session